#Mavirefresh
Images That Sell was commissioned to reposition Mavi’s brand identity within the Australian market.
By simplifying Mavi’s website and introducing an edge to their visual imagery, we’ve inspired a new generation of Mavi customer without alienating the existing client base. Mavi’s eCommerce imagery is very sales focused highlighting the product’s quality and attention to detail through modern, elevated images.
An important part in creating this content was casting models that represented the new direction. This was supported with furniture and props that reflected the creative brief. The result – diverse images that keep Mavi’s eCommerce site looking fresh and modern.
All of the content we create for Mavi’s eCommerce site is also supported across social media channels and eDM marketing. ITS then design content for their paid advertising, which is managed by – The Online Marketing Gurus.
Sticking to this formula has increased Mavi’s conversion rate to above 3.5%. Congratulations Mavi!
