Online sales have surpassed 1 trillion U.S. dollars globally, according toThe Sydney Morning Herald. As the world at large has taken to online shopping with fervor, Australia ranks near the top of the list – more than 10 million Australians shopped online in 2012, spending approximately $3,444 per person. With nearly half the population shopping online, retailers are coming to regard ecommerce as vital to sustaining their businesses, and to question why exactly online shopping has become so appealing.
eMarketer forecasts the average for Australia will grow by 7.2 per cent to more than US$3,800 per online buyer this year.
